01
Leadership
Helping CEOs, directors and senior teams understand the implications of AI, make better investment decisions and lead change with confidence.
AI & digital product executive
Helping leaders build AI-native organisations.
I work with CEOs, boards and senior leadership teams to understand what AI means for their organisation, then turn that thinking into better products, services, ways of working and real capability.
I specialise in outdoors, hospitality and tourism, where AI is changing how customers find, choose and book.
30 yearsDigital product, product development and innovation
Outdoors, hospitality & tourismSector specialism, from OS Maps to Wellwild
Board → BuildFrom strategic decisions through to practical delivery
AI-native organisations
AI changes more than the tools people use.
The bigger question is how leadership, decision-making, products, processes and the organisation itself should change when AI becomes part of how the business works.
02
Organisation
Identifying where AI should change workflows, responsibilities, decision-making, capability and the operating model, and where it should not.
03
Products & customers
Designing AI-native products and services, rethinking customer journeys and creating new propositions, experiences and business models.
Where I’m useful
Boardroom thinking. Practical product experience.
I tend to be most useful when an organisation needs to move beyond broad AI discussion and make decisions about what to change, what to build and what to do next.
A
Boards & leadership teams
AI strategy, investment priorities, organisational readiness, leadership capability, governance and the implications of becoming AI-native.
B
Products & platforms
AI product strategy, agentic systems, enterprise AI, customer experience, product roadmaps and build-versus-buy decisions.
C
Delivery & commercialisation
Moving from prototypes to production, shaping propositions, creating AI-enabled services and turning strategic intent into useful capability.
Sector
Specialist in outdoors, hospitality and tourism.
I led product for OS Maps, I am building Wellwild, and I am CEO of Joggle. The common thread is how people find, choose and book.
OS MapsWellwildJoggle
How I work with the sector Current work
Building and applying AI in real organisations.
Current work spans enterprise AI, AI-native platforms, discoverability, customer experience and new ways of running a business.
See all work
Speaking
Speaking about AI, product and what changes next.
Big Business AINovember 2026 · Upcoming
Advantage AIJune 2026
Work with me
If you’re working out what AI should mean for your organisation, let’s talk.
Board advisory, leadership sessions, AI-native organisation strategy, product strategy, expert calls and practical delivery.
Work with me