A
OS Maps
Head of Product, Aug 2022 – Dec 2023. Led the redesign and replatform, launched early 2024.
Outdoors, hospitality & tourism
Digital product and AI for outdoors, hospitality and tourism.
I led the redesign and replatform of OS Maps, I founded Wellwild, an outdoor and wellbeing experiences platform starting in Wales, and I am CEO of Joggle, an AI platform for hospitality SMEs.
Highlights
Product leadership in this sector.
B
Wellwild & Joggle
Founder of Wellwild and CEO of Joggle, building for outdoor experiences and hospitality SMEs.
C
30 years
Digital product leadership across consumer, financial services, government and telecoms.
Why now
The way people find and book is changing.
01
Finding
People increasingly ask AI assistants where to go and what to do. Being found depends on what those assistants can read about you.
02
Choosing
Assistants compare options and recommend. Clear, structured, current information decides who is on the shortlist.
03
Booking
The journey ends in a booking. Availability and booking data that machines can use make that step possible.
Selected work
Wellwild, OS Maps, Joggle.
How I can help
Roadmap to release.
01
Product leadership
Roadmap, team and delivery, from first decision through to release.
02
Apps and platforms
Redesigns and replatforms, including integration with existing platforms and legacy systems.
03
AI discovery and booking
Making venues and experiences easier for AI assistants to find, understand and book.
Who I work with
Outdoors, hospitality and tourism.
Outdoors
Activity providers, mapping and outdoor brands.
Hospitality
Hotels, pubs, venues and the SMEs that run them.
Tourism
Destinations, attractions and the bodies that promote them.
Specialist in this sector. Experienced well beyond it.
The same product leadership has served financial services, government and telecoms.
See the full picture
About
Based in North Wales.
I work from North Wales, close to the outdoors the sector is built around.
Work with me