Experience
Three decades of product leadership. Current, hands-on AI work.
My experience spans consumer digital products, financial services, government, telecoms, geospatial, startups and AI-native ventures, including outdoors, hospitality and tourism.
Organisations
Where I’ve led product.






Timeline
Newest first.
Wellwild
Founder
Outdoor and wellbeing experiences platform, starting in Wales.
Joggle, Jain, HYR
Founder & CEO
AI platforms for hospitality SMEs, medium-sized businesses and recruitment.
MadeByAI
Founder & CEO
AI strategy, services and product development.
Advantage AI
Head of AI (contract)
Embedded AI leadership with senior teams.
AI Forge
Adviser (founders)
Adviser to an AI incubator and accelerator.
Ordnance Survey
Head of Product, OS Maps (contract)
Led the redesign and replatform of OS Maps, launched early 2024.
NS&I, Virgin Money, HMRC, BT, Vodafone, British Airways, Department for Education
Senior digital and product leadership
Consumer digital, financial services, government and telecoms.
Sectors
Across industries.
- Consumer digital
- Financial services
- Government
- Telecoms
- Geospatial
- Travel
- Outdoors, hospitality and tourism
Work with me