Scaling expertise beyond the most experienced people
Through MadeByAI, I am helping a telecoms provider capture decades of consultative sales knowledge and make it available to the whole team through an AI advisor powered by Jain.
At a glance
- Client
- Business telecoms provider
- Organisation
- MadeByAI
- Role
- AI strategy and solutions
- Sector
- Telecommunications
The client is not named, to protect confidentiality.
The problem
The business relied heavily on a small number of experienced people to answer complex customer questions and prepare accurate recommendations. That expertise set it apart, but it created operational risk, limited scalability and made knowledge hard to share across the wider team.
What I did
- Ran discovery built entirely around the business’s own knowledge: proposals, product expertise, supplier information and customer interactions.
- Designed an AI advisor, powered by Jain, that gives fast, consistent answers using the company’s own expertise.
- Delivered iteratively to show value quickly and keep risk low.
What changed
- Critical business knowledge captured and structured.
- Expert decision-making made accessible across the wider team, reducing dependency on key individuals.
- Phased implementation programme approved and underway.
Why it’s relevant
The business wanted a partner that could turn decades of knowledge into a scalable AI solution through an iterative, low-risk approach.

Work with me