Bringing communications, marketing and bookings together for pub groups

Across several pub groups, I have helped bring customer communications, marketing and bookings together, with greater control within the business and less dependence on third-party services.

At a glance

Client
Experience across several pub groups
Sector
Hospitality
Type of assignment
Several client engagements
Status
Across several businesses

This summarises work across several pub groups. The businesses are not named, to protect confidentiality.

The challenge

Across these businesses, the work focused on bringing customer communications, marketing and booking capabilities together, while reducing reliance on external providers and their associated costs.

My contribution

I worked with pub groups to harmonise these capabilities and help bring more of their management into the business.

What the work involved

A more joined-up approach to the systems and processes used to communicate with customers, run marketing and manage bookings.

Business value

Greater control over customer communications and booking activity, with a focus on reducing third-party reliance and cost.

Why it matters

This shows my experience of applying AI and product thinking to the practical needs of hospitality businesses and groups of venues.

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I work with business owners and leadership teams to identify useful opportunities and turn them into products and practical improvements.

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