I helped an independent garage-door business apply AI to search engine optimisation and Google Ads, so it could automate, monitor and manage its digital marketing more easily.
The client is not named, to protect confidentiality.
The business wanted to understand where AI could help with digital marketing, particularly search engine optimisation, or SEO, and Google Ads.
I helped the business identify the opportunity and apply AI to the ongoing automation, monitoring and management of these activities.
Using AI to support recurring marketing tasks and make SEO and paid search activity easier to monitor and manage.
The focus was on reducing the recurring manual work involved in digital marketing and giving the business a more manageable approach to its online activity.
This demonstrates that the same approach can be applied to a specific operational need in a smaller business, with a practical scope centred on the owner’s priorities.
Across several businesses
Experience across several pub groups
Helping pub groups bring customer communications, marketing and bookings together, with greater control within the business and less dependence on third-party services.
Read the full accountLive platform
A UK serviced-apartment operator with around 140 apartments
AI strategy and a single platform for the website, direct bookings and a personalised guest experience, helping the business reduce its dependence on online travel agencies.
Read the full accountDeployed platform
A recruitment group with multiple businesses
An extensible AI recruitment platform designed for use across the group, with local management and tools that support consultants’ day-to-day work.
Read the full accountI work with business owners and leadership teams to identify useful opportunities and turn them into products and practical improvements.
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