
I founded mashup* Event around 20 months ago with the first event taking place in February 2006. At the time I felt that there was a ‘gap in the market’ for an event that brought people from a range of disciplines across the digital sector together for debate and networking.
It started initially by me sending an email to a few people asking if they’d be interested in taking part, speaking etc. and generally trying to establish if people wanted this kind of event - I knew I did - as I was fed up going to ‘vertically focused’ industry events and felt that I would benefit more from mixing with people from right across the digital sector; mobile, marketing, video, tv, music, search, voip etc.
Well 20 months later and mashup* Event(s) seem to have established a particular niche in the market and continue to grow in ways that I hadn’t even began to think about 20 months ago. For example; we just held the 1st mashup* Demo last week (2nd October) which was a great success - see my next post - more to be announced on that soon as we’ve just secured a major sponsor for the next event so if you’d like to demo to an audience of investors, bloggers, journalists, corporate partners and industry influencers then send us an email demo@mashupevent.com.
The next mashup* Event is going to be the the 1st mashup* Manchester on the 18th October. I was born in North Wales and lived in Manchester when I was very young so I’m looking forward to the event and spending a few hours re-discovering the area around Sale, where I used to live and where the event is!
Then after that we’ve got the next London based event on the 26th November themed ‘Social Networking’ - should be interesting.
People ask me sometimes - how do I managed to organise mashup* whilst doing my day job - the simple answer is - I don’t. Tony Fish is my partner at mashup Event LLP (the legal entity that runs the events) and he & I share the general tasks. However we do find that most of the ‘organisation’ of mashup* Events just happens. Well of course we help make it happen - a lot of email is involved as you’ll know if you are on our email lists - but more often than not the speakers, panel members, demo companies and sponsors approach us asking if they can take part.
I think on the whole this is why mashup* Events feel different form other events - because they’re not ‘organised’ in the traditional sense. Just as well - as we’d need a few Tony & Is to cope with what it’s become now. There talk of mashup* Bristol and mashup* Brazil - where will it end?